Lihai Group, based in Guangzhou, the central city of the Guangdong-Hong Kong-Macao Greater Bay Area and the Pan-Pearl River Delta Economic Zone, possesses comprehensive business resources and has established a nationwide network of operations. The group has brand operation centers and offices across East China, South China, Southwest China, Northwest China, and Central China. In Beijing, Shanghai, and Changsha, Lihai has set up pharmaceutical and biotechnology research and development centers, adhering to a medical-level approach in cosmetics production.

Lihai National Cosmetics carefully selects the highest-quality raw material suppliers worldwide, importing patented ingredients from places such as Australia and Europe. The company focuses on technological innovation, product research and development, and brand incubation, empowering the brands and businesses of strategic partners to create value together and achieve mutual success.